InkWords
that close.
Copywriting for SaaS founders who need positioning that holds under a Series B microscope — and landing pages that convert before the investor meeting.
They had product-market fit. The words were losing it.
Rewrote homepage positioning for a B2B workflow tool ahead of a $28M raise. Replaced jargon-dense copy with a single declarative sentence investors actually quoted back.
From seed to Series C. Zero NDAs broken. Fourteen referrals.
Tracked via client-reported conversion data and campaign analytics.
The email nobody opens until they need it. Then they forward it.
Onboarding sequence for a neobank targeting freelancers. Written to feel like a trusted friend explaining money, not a compliance department.
Built to rank. Written to convert. Both.
Full funnel copy for an AI writing assistant — hero through pricing, including objection-handling FAQ that became the most-shared page section.
Fourteen days. New voice. Board approved it on the first read.
CMO came in with a deck full of "authentic" and "human-centered." Left with a voice guide, six sample executions, and a tagline that made the CEO tear up (in the good way).
We'd been trying to explain what we do for two years. One conversation and a week later, we had a homepage that made our CFO say "finally." That was the moment I knew we'd made the right call.
I've worked with three agencies in the past 18 months. The difference is that Ink actually reads the product. The copy feels like it came from inside the company, not a brief.
The brief said "two weeks." I expected a rough draft. I got a complete voice system, a homepage that A/B tested against our agency version and won by 38%, and a copywriter I now consider part of the founding team.
You don't need more copy. You need copy that knows why someone stops scrolling at 11pm and types in their card number.
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